Marketing Tips

Once a Month: Email to your database
Remind them of your expertise; teach them something; make special offerings; build trust in your brand.

Four times a year: Send a newsletter
Make it informative; educate them; provide graphics; keep it light; give them something to touch and feel.

Within 30-60 days of meeting you: Welcome New Contacts
Remind them of your brand. Send them a personal note or letter. Include your brochure. Make sure they know your business is real. Stand out from the noise of competition.

After they buy from you: Thank New Customers

Ask them for feedback; remind them to buy from you again; ask for a referral in the first 30-60 days.

Every Time You Promote Your Business: Use World-Class Marketing Techniques
Unless you have extensive marketing and sales experience, you need to use an expert to your team. If you cannot afford to hire a marketing position, outsource to a hands-on consultant/vendor.

Every day! Prospect to grow your customer base
Send prospect postcards; encourage viral marketing; ask for referrals, build your brand; meet new people; drive them to your website, invite customers to your store; encourage them to call you; offer goods and services for a special introductory rate or free: send them something; make your business real.

PROSPECT LIKE THE BUSINESS YOU WANT TO BE!

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